From Bare Essentials to Impactful Design: A case study on Pachira.ca — Social Enterprise

Current State of website

Identifying Problems

  • Ability to seamlessly partner with retailers and merchants;
  • Building trust with potential service users;
  • Presenting information in an engaging manner and with clarity;
  • And few others.

Getting to Work

Understanding the User

Level of Stakeholders

Idea Creation

We narrowed down our designs by using Silent Brainstorming framework
Very effective exercise which allowed us to incorporate elements from other concepts into the final design

Setting Targets

  • Amplify Pachira’s brand impact visually to reduce bounce rate.
  • Build emotional connection with potential subscribers with visuals.
  • Simplify delivery of critical information related to discounts over a period.
  • Let users clearly know what their contributions are amounting to.

Using Tried Tools and Industry’s Best Practices for UX Design

Conducting Usability Testing was an important part of capturing and ensuring an experience we wanted to create for our target audience

Delivering a Truly UX Focused Design

Redesigned Landing Page with a more engaging UI

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Accessibility Evangelist & Certified UX Wizard. Perfecting the art of humanizing technology at CityWide Automation— more on HasnainBakhtiar.com

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Hasnain Bakhtiar

Hasnain Bakhtiar

Accessibility Evangelist & Certified UX Wizard. Perfecting the art of humanizing technology at CityWide Automation— more on HasnainBakhtiar.com

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