How and why to use it to maximize your project’s impact

Photo by Mario Gogh on Unsplash

User Experience (UX) design focuses on the feelings, emotions, and sensations that navigating an app, website or solution brings to the user. It tries to focus on the feel-good sensations to keep the customers happy to come back over and over again and always leave feeling better.

In today’s fast-changing world and where people are being bombarded with images and sound all day every day it is important to stand out. Not only because your product or service might solve key problems for your customer, but because you stand out in the way you look and feel for them.


The City of Vaughan introduced an electronic parking permit system to its residents in 2018. It was an endeavor undertaken to automate the process of obtaining a permit. Though at the time it was a massive leap forward toward digital transformation, it lacked an experience that is seamless and user-friendly. The system has not received any new updates since and needed a lot of improvements. This is my take on it along with my colleague Vibhav Srivastava who also specializes in UX design and is a web developer.

Problem definition and project goals

The main problem with the system had to do with the usability…

When it comes to making decisions about the user experience of our app, we tend to take a very selective approach. But is there a way to streamline this process?

Random formulas on the chalkboard
Random formulas on the chalkboard

Of course, there’s no one size fits all method for taking every design decision, but there are areas where we can create somewhat of a formula that will definitely work. right?

There are certain metrics relating to our company or product that when put together, will improve the product without us having to test and implement each and every section individually. Before we come to a conclusion, let’s take a look at what we know so far.

I still don’t get it, a formula?

Accessibility can be an easily overlooked part of product design. With the global pandemic that has taken shape due to the Coronavirus, more people are using digital devices to get through their day than probably ever in history. This is why it’s now more important than ever to prioritize accessibility in our products.

Accessibility marking in a parking spot
Accessibility marking in a parking spot

In this article, I want to focus on the WCAG guidelines which are concerned with recommendations for making web content more accessible, and how the AODA holds up with all of this.

What is WCAG?

WCAG, or Web Content Accessibility Guidelines, is a set of standards published by the World…

Design is an ever-changing industry, and it’s vital to keep up with the varying landscape to be a competitive UX Designer. Every year we look at these changes to have a heads up about what to expect. 2020 isn’t going to be any different.

We’re embracing dark mode (finally)

Retro computer with skates
Retro computer with skates

The first computer that resembled the ones we use today with a GUI was the Xerox Alto. It was invented in 1973, about a decade before these kinds of computers were available to the public. These computers were alien products to humans. They were just robots made out of circuits, metal, and plastic. It was important that we made them feel more human if we’re going to interact with them on a daily basis. This is what gave birth to principles like the heuristic evaluation.

Let the users know where they’re at

Tablet & smartphone with flowers and cup of coffee
Tablet & smartphone with flowers and cup of coffee

It’s common knowledge that you simply can’t afford to target a single device when designing a product. We live in a world where responsive websites are everywhere. It’s a world where people no longer just have a smartphone. You can never know what device your customer may use your product on. Let’s not take any chances, here’s how you design products for multiple devices.

I’m Hasnain, a UX Designer from Canada. I work for a social startup called Pachira. My job involves me designing solutions for a vast amount of users. These users come from various backgrounds and cultures. And… — which is an online get-discounts-to-support-charities social start-up — came to me with a big problem: their website wasn’t engaging visitors, which led to minimal subscriptions. Upon careful examination, I found several design issues and made initial suggestions, after which Pachira engaged me for end-to-end design revamp — from user research to new design prototyping and user testing, and everything in between.

Current State of website

Identifying Problems

The core problem with the Pachira website was low focus on user experience. User engagement was impeded by clunky design components that gave little sense of flow to the visitor, which resulted in distraction and abandonment. …

Hasnain Bakhtiar

Accessibility Evangelist & Certified UX Wizard. Currently conducting experiments at CityWide Automation— more on

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